There has been a huge shift in the American food industry as the controversial Red Dye No. 3 is being banned from all food and drinks in the country. Although red dye is the only dye that is currently being banned, many food manufacturers have started changing up their ingredients to get rid of all artificial dyes: even the Mars company, which makes M&Ms, is trying to go completely artificial dye-free.
Lucky Charms!
Well, this trend is starting to spread throughout the food industry. Now, according to NBC News, two of your favorite colorful breakfast cereals are also getting rid of all artificial dyes. Yes, Lucky Charms and Trix might soon look a little different.
General Mills, the company that owns both cereal brands, has stated that it has removed all artificial colors from all its U.S. cereals, including Trix and Lucky Charms. Instead of artificial dyes, the company has moved to using dyes derived from fruits and vegetables, as well as spices like turmeric and paprika. This allows cereals such as these to remain colorful and vibrant.
©General Mills
According to General Mills, about 90 percent of its current U.S. products are now no longer using artificial dyes. Other products that are still using those dyes, though, will be transitioned to natural dyes by the end of 2027. “This achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value,” said Bethany Quam, General Mills’ president of cereal, in a statement.
©General Mills
Right now, only two cereal manufacturers have announced that they are shifting to natural dyes. WK Kellogg, which makes Froot Loops and Apple Jacks, has plans to remove all artificial colors from its U.S. cereals by the end of 2026.
©WK Kellogg
Although only one dye has been banned outright, there has been pressure from both consumers and politicians to get rid of all artificial colors in food products. Even retailers are putting on the pressure: Target has promised to stop selling cereals with artificial colors while Walmart has said it will remove artificial colors from its store brands.
We’ll keep an eye out for more food news, so stay tuned to DFB for more.
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