Orange County set another monthly record in July for tourist development tax collections, according to Comptroller Phil Diamond on Tuesday.
The county collected $31,474,700 in July 2026, up 6.4% from July 2025.
The tourist development tax is a tax placed on room nights at hotels and other short-term lodgings in the county. The money is used for tourism promotion and venues, such as the convention center and the Kia Center.
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Diamond reports July’s performance benefited from the summer travel window.
The hotel occupancy rate grew 1.5% to 74.1% year-over-year, with travelers paying on average $198.25 a night. Diamond says that rate is essentially flat from 2025.
According to Visit Orlando, the area’s convention and visitor bureau, short-term rentals also saw a 3% increase in demand from last year.
The county says, already this year, it’s collected about $356,689,700 through July 2026, up 8.6% from 2025.
Visit Orlando CEO Casandra Matej says August collections are expected to decline (those numbers will be released in October). However, Visit Orlando is expecting hotel room demand to come out ahead of last year for August through October, driven by a combination of fall events like the annual Halloween events at the area theme parks and the Epcot Food and Wine Festival, along with conventions like Spooky Empire and Romantasy BookCon in October.